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Rejuveniling The term used to describe adults “cultivating childlike and sometimes childish tastes”.

Take this easy quiz to see if you’re afflicted. Are you on a quest for the perfect ring tone? Do you long to customize a Mini? Does the Dyson vacuum thrill and excite you? If you’ve answered “yes” to any of the above, you’ve clearly been sucked into the “toyification” of today’s marketplace – where products “have been transformed from purely utilitarian to positively toy like”. According to additional experts, “New research shows that grown-ups are more immature than ever…the faults of youth are retained along with the virtues…these include short attention span and sensation and novelty-seeking”. Unfortunately, there is no cure – therefore, we recommend you take two Flintstone vitamins and call us in the morning.

Source: Brandweek, 9/04/06; wgsn.com, Think Tank: Consumer Attitudes, 7/31/06

 
Game Face Read these and make an appropriate one:

• Youngsters, tweens and teens are increasingly vulnerable to sports injuries due to the specialization and year-round play associated with today’s competitive youth sports.
• Televised bull-riding competition is increasing in popularity.
• Football-themed hotel/condos are being erected in rabid alumni-fan territories near Notre Dame, Knoxville, Tuscaloosa and Athens.
• Drive-in theaters are making a comeback.
• Video game coaching businesses are real, and often run by those in their late teens and early 20’s.
• We’re experiencing a skate-park building boom. 5 years ago there were 200, today there are over 2,400.

Source: Time, 8/07, 8/14, 9/18 & 9/25/06; Iconoculture, 10/30/06; MyBusiness, 1/07